Nike’s tagline “Just Do It” has been a branding triumph. In conjunction with the launch of my publishing imprint ScienceThrillers Media, I’m working on defining the ScienceThrillers brand. Recently I updated the ScienceThrillers.com banner logo that you see at the top of this page. Someone close to me suggested that the tagline I’ve been using
Where thriller fans put their geek on
is too strong or too geeky or too specific or too something.
I offered the alternative:
Where science meets suspense
which met with approval.
What do you think? Does either of these taglines appeal to you or stick with you, or does either turn you off? If you have any suggestions for a ScienceThrillers tagline, please leave it in the comments!